Is Branched Out really the new Linked In?
There’s a heap of buzz around the launch of the new jobs site on Facebook called Branch Out. Primarily the buzz is because this is built within the Facebook platform. the potential to go viral via your friends is huge. You can import your LinkedIn profile as well so it’s easy to set up.
It will be interesting to see just how this shapes up against LinkedIn. Facebook is primarily a personal site where you may well buy holidays, shoes and converse with your friends but do you really want your friends on Facebook to know you are looking for a job, especially if these include workmates? The seperation of your business profile on LinkedIn and your personal time in Facebook seemed clearcut to me. Does this blur the boundaries too far?
I founded Net Effect to provide digital marketing tools and websites to Independent Travel Businesses who sometimes find it hard to compete online with the larger Online Travel Agents.
I started off my career in Zimbabwe with British American Tobacco having developed his love of travel from spending part of my childhood in Malaysia. I quickly realised that growing tobacco wasn’t the thing he wanted to devote his life to and so returned to the UK, trained as a Chartered Accountant and joined the travel industry as Finance Director of Simply Travel and then MD, later selling the business to TUI and after a brief spell with the travel giant, realised my passion was with small businesses.
Fast forward to 2011 and a number of different businesses I saw a niche to provide marketing tools and expertise to Independent Travel Businesses whom otherwise would be unable to find the right tools to help grow their business and Net Effect was founded
Net Effect now provide CRM and Quote software, email marketing, specialist holiday search and cruise search and marketing tools to over 200 clients.