Is Branched Out really the new Linked In?

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There’s a heap of buzz around the launch of the new jobs site on Facebook called Branch Out. Primarily the buzz is because this is built within the Facebook platform. the potential to go viral via your friends is huge. You can import your LinkedIn profile as well so it’s easy to set up.

It will be interesting to see just how this shapes up against LinkedIn. Facebook is primarily a personal site where you may well buy holidays, shoes and converse with your friends but do you really want your friends on Facebook to know you are looking for a job, especially if these include workmates? The seperation of your business profile on LinkedIn and your personal time in Facebook seemed clearcut to me. Does this blur the boundaries too far?