The race is on. If you are entirely an online Travel Agent then content is something that you just can’t ignore. It is the thing that will get you noticed on Google and help your search engine rankings. So it was probably just a matter of time before content morphed into something else as seen by the OTA – Black Tomato, with their new online lifestyle magazine. They were always producing lots of copy for their site so this was said to be just a natural progression.
I founded Net Effect to provide digital marketing tools and websites to Independent Travel Businesses who sometimes find it hard to compete online with the larger Online Travel Agents.
I started off my career in Zimbabwe with British American Tobacco having developed his love of travel from spending part of my childhood in Malaysia. I quickly realised that growing tobacco wasn’t the thing he wanted to devote his life to and so returned to the UK, trained as a Chartered Accountant and joined the travel industry as Finance Director of Simply Travel and then MD, later selling the business to TUI and after a brief spell with the travel giant, realised my passion was with small businesses.
Fast forward to 2011 and a number of different businesses I saw a niche to provide marketing tools and expertise to Independent Travel Businesses whom otherwise would be unable to find the right tools to help grow their business and Net Effect was founded
Net Effect now provide CRM and Quote software, email marketing, specialist holiday search and cruise search and marketing tools to over 200 clients.
https://www.net-effect.co.uk/wp-content/uploads/2017/04/NE-LOGO-FINAL.png00Steve Rushtonhttps://www.net-effect.co.uk/wp-content/uploads/2017/04/NE-LOGO-FINAL.pngSteve Rushton2012-01-09 14:25:002013-08-31 14:08:27Content is King - always