Watch out, the world is moving fast. Only last year I wrote a post about how a respected SEO agency was advising clients to ignore social media. At the same time I met up with an independent SEO specialist who described their job as ‘a link builder’. Could SEO really be as easy as link building? Did we all really think that Google could be beaten by savvy link builders to beat their algorithms?
The good news is of course that Google is on the case and developing ways of integrating influential users via all channels, including social media, in ranking authority. There will always be blips in the development of Internet marketing and a few savvy people will make some money. The danger is that traditional companies will believe those agencies that sell their services based on ‘beating google’. They will spend ‘000’s hoping that sem magic Internet savvy guy will be the answer to their prayers and make marketing as easy as it was in the last century.
All businesses need to look at their customer base and work out how they should attract and retain these people. Social media is going to be an enormous part of the process and companies will start to have conversations rather than ‘shout’ marketing. For the time being there are plenty of opportunities to find new business, and SEO while always important is no a panacea. A reasoned and budgeted approach to building businesses is the right approach, not throwing money in the direction of Internet marketers that claim they will solve all your problems.Why the Search Marketing Industry Must Adapt or Perish http://mashable.com/2011/03/04/search-marketing-changes/
I founded Net Effect to provide digital marketing tools and websites to Independent Travel Businesses who sometimes find it hard to compete online with the larger Online Travel Agents.
I started off my career in Zimbabwe with British American Tobacco having developed his love of travel from spending part of my childhood in Malaysia. I quickly realised that growing tobacco wasn’t the thing he wanted to devote his life to and so returned to the UK, trained as a Chartered Accountant and joined the travel industry as Finance Director of Simply Travel and then MD, later selling the business to TUI and after a brief spell with the travel giant, realised my passion was with small businesses.
Fast forward to 2011 and a number of different businesses I saw a niche to provide marketing tools and expertise to Independent Travel Businesses whom otherwise would be unable to find the right tools to help grow their business and Net Effect was founded
Net Effect now provide CRM and Quote software, email marketing, specialist holiday search and cruise search and marketing tools to over 200 clients.