Travel Agents – How to write Great Headlines for SEO
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Everyone skim reads these days and used to skim reading ipads and mobile devices for catchy headlines. Writing a great headline is the only way that you have any chance of your content being read and so spending time on a great headline is a really important element to your blog/seo work.
But getting guidance on what works and what doesn’t work as a headline has been tricky to the majority of website owners. Travel Agents are too busy selling holidays to spend hours looking at the headline to their blog post.
But help is at hand!. I came across this great free resource to help you write great headlines at CoSchedule. Applying their free and easy tool to the headline of this post I managed to increase my chances of this post being read by anyone as shown from 66 up to a potential 73
What some of you will notice is that by adding the words “Travel Agent” my score decreased from 73 to 68. This is a good example of how it is still important to use human common sense with tech. My audience are travel agents and so whenever I write posts I try and include the words Travel Agent as my target audience is most likely to use these words when searching for articles online.
For agents wishing to improve their blog marketing ability then using CoSchedule to manage your post schedule, or simply their free tools to help you is well worth trying – and their tips for success online are well worthwhile too!
I founded Net Effect to provide digital marketing tools and websites to Independent Travel Businesses who sometimes find it hard to compete online with the larger Online Travel Agents.
I started off my career in Zimbabwe with British American Tobacco having developed his love of travel from spending part of my childhood in Malaysia. I quickly realised that growing tobacco wasn’t the thing he wanted to devote his life to and so returned to the UK, trained as a Chartered Accountant and joined the travel industry as Finance Director of Simply Travel and then MD, later selling the business to TUI and after a brief spell with the travel giant, realised my passion was with small businesses.
Fast forward to 2011 and a number of different businesses I saw a niche to provide marketing tools and expertise to Independent Travel Businesses whom otherwise would be unable to find the right tools to help grow their business and Net Effect was founded
Net Effect now provide CRM and Quote software, email marketing, specialist holiday search and cruise search and marketing tools to over 200 clients.