A new travel blogging platform – Planity

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Some months ago we reviewed BonJournal as a great tool to use for agent FAM trips. I’m still a great fan of Bon Journal and particularly like their IOS app for quickly being able to record moments when on the move. What is going to differentiate travel professionals of the future is their in depth knowledge and advise and clients will want to be able to see that you can demonstrate your knowledge via in depth blogs of places you’ve been. You can of course record these blogs on your own site, but the advantage of using external sites is that you have the opportunity to reach a larger audience.

Planity is similar to BonJournal – but has just launched and offers you another way to record FAM trips and other blogs online.

I like Planity – it’s main difference to BonJournal is that the map of the trip is more visible on reading the blog. Bon Journal’s map appears hidden away unless you are actively looking for it ( the ‘View Map’ link is at the bottom of the contents list for each trip when I think it would be better served at the top of the contents list). The upside of the bonjournal map is it is more interactive than Planity’s map, with the ability to have a full screen of the map and the places that are tagged also hyperlink back to the main article which is useful.

According to Tripadvisor research, 46% of travellers use blogs as an integral part of their planning process. These tools to help travellers record their travels will have a place in the travel research ecosystem of the future and can act as a potential inbound funnel for travel companies wishing to extend their reach