How will Virtual reality affect Travel selling in the future

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I’m in tech so I guess that I’m more used to terms like ‘Virtual Reality’ being banded about in business than my clients who are more concerned with selling holidays. I know that Facebook paid $2 Billion for Oculus Rift ( a VR company), but then hey, they have loads of money and need to be a little ‘futurist’ to stay ahead of the game. Who knows whether it will be worth the investment ( at the time). Investing in tech at that level is a waiting game and a gamble.

But this morning a guy I follow on various social media platforms – Robert Scobleizer, ex tech evangelist at Microsoft and now ex futurist at Rackspace announced he is joining Upload VR http://scobleizer.com a virtual reality company as entrepreneur in residence. If you haven’t heard of Robert Scobleizer then this won’t mean much to you and you were likely to skip it. But this is important to travel – why? because RS would not have made the move unless he thought that VR was worthy of a major part of his career. He must believe this is a game changer in the world.

OK – so by now your thinking that its in the future and won’t affect you. Sorry – it’s already out there and being adapted by travel companies. Marco Ryan, chief digital officer for Thomas Cook Group, was reported by Bloomberg as beginning testing VR content last year to boost sales. “The closer you get to the destination, the more excited you are to have that experience”—i.e., buy that experience. See the full article here: http://www.bloomberg.com/news/articles/2015-06-19/how-oculus-and-cardboard-are-going-to-rock-the-travel-industry.

Sales of an excursion marketed using VR jumped 190% – that’s right, potential clients that had a better and more real demonstration of what they might expect to experience were far more likely to purchase that experience.

What does this mean for Travel Agents?

This is a massive opportunity for bricks and mortar travel agents to use technology to up their sales. While headsets such as Google Cardboard and other cheap VR solutions are likely for some time the only way that the public will experience VR, businesses investing in Oculus Rift and headsets that allow an immersive experience are more likely to be able to sell that holiday or experience.

It’s going to be a long time until people decide it’s not worth actually going on holiday – after all, it is virtual reality, not normal reality and part of the pleasure of being away from home is getting away from all your jobs, so I don’t think that this is going to replace the need for travel companies. But for sure it is going to become part of the sales technique and those that embrace it and do it best, will be the winners.