Email Marketing has been around for a long time now. The buzz of social media and mobile marketing get all the media attention, and some people will even try to tell you that email marketing is dead.
In fact – the opposite is true. Never before have we all been as addicted to our email inbox and email is more powerful than ever thanks to social media.
Because it moves the conversation about your business to a more personal environment — the in-box.
Email provides you the most direct line of communication for conversion to sales … people check their emails hourly and crucially read the title of each one, ensuring your message gets to your target audience much more effectively than other social media updates
It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”