It’s true that very few commercial travel sites do SEO very well. Why this is depends on so many factors that I won’t go into in this blog post but will come down to the strategy that the business developed. As surprising though it may seem, SEO is not always the number one activity that owners of travel businesses want to spend their marketing money on.
There is no doubt though that the future of travel ( and we are not talking the airbnb’s and homeaway’s of the world here) is building niched specialist businesses. This is not confined to travel, the way that Google is heading, the only way to be able to build any successful business online ( unless you are VC bankrolled) is by being the expert. It will be the experts that win in the end.
Expert Travel Agents
I can hear your virtual sigh of relief at this point. For those of you having been in the travel business for sometime, the one thing that you will pride yourselves on is your expertise – indeed it is the very reason you exist and why your repeat and recommended marketing works so well.
So this post is for all you experts with a niche to sell. SEO is the method used to get your content ( or expertise) recognised by search engines. We have a whole section on SEO in our whitepaper – Travel Agent Marketing BluePrint but it is also useful to see some external sources.
For those of you who don’t see why content matters – check out Jeff Bullas who compiled an excellent infographic which we share below. So before you do anything with SEO – start creating content and then follow the guidelines to ensure that your content works for keywords.
I founded Net Effect to provide digital marketing tools and websites to Independent Travel Businesses who sometimes find it hard to compete online with the larger Online Travel Agents.
I started off my career in Zimbabwe with British American Tobacco having developed his love of travel from spending part of my childhood in Malaysia. I quickly realised that growing tobacco wasn’t the thing he wanted to devote his life to and so returned to the UK, trained as a Chartered Accountant and joined the travel industry as Finance Director of Simply Travel and then MD, later selling the business to TUI and after a brief spell with the travel giant, realised my passion was with small businesses.
Fast forward to 2011 and a number of different businesses I saw a niche to provide marketing tools and expertise to Independent Travel Businesses whom otherwise would be unable to find the right tools to help grow their business and Net Effect was founded
Net Effect now provide CRM and Quote software, email marketing, specialist holiday search and cruise search and marketing tools to over 200 clients.